Scent and Sound: The Journey of Crafting a Brand IP
Sun, Apr 27, 2025
The University of Manchester China Centre
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Scent and Sound: The Journey of Crafting a Brand IP

Sun, Apr 27, 2025 , 7pm
The University of Manchester China Centre
Suite 2901, 29/F, L'Avenue, 99 Xianxia Lu, near Zunyi Lu
Free entrance
UoM_China

General Info.

  • Price: Free entrance
  • Time: 7pm
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About

In today’s dynamic marketing landscape, creativity and sensory experience are key to building a strong brand identity. The University of Manchester China Centre is pleased to welcome Leong—an award-winning creative force in advertising, music, and brand strategy—for an exclusive talk on multi-sensory branding. With a career spanning three decades, Leong has earned top accolades in both advertising and music, crafting campaigns and writing songs for some of the biggest names in Chinese pop. In 2023, he launched NOTE DUET, a brand that blends music and fragrance, quickly earning attention in the fragrance world. In this session, Leong will explore how creative disciplines intersect to shape powerful brand experiences, offering insights into the fusion of scent, sound, and storytelling.

Highlights:
• Learn how cross-industry creativity drives impactful branding
• Gain insider perspectives on building multi-sensory brand IP
• Experience the blend of music and fragrance in action

The University of Manchester China Centre
Suite 2901, 29/F, L'Avenue, 99 Xianxia Lu, near Zunyi Lu
仙霞路99号尚嘉中心29层2901， 近遵义路
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